It’s not very often, but we sometimes get the opportunity to do some print advertising for Promised Land Dairy. Here, we are introducing a new flavor: Salted Caramel Latte.

Since this product’s big point of difference is the unique richness of their flavor, we tried to visually articulate the dominant flavor characteristic that we think will sell this product.

We hope to create a full campaign, including digital media, based on the other flavors being introduced this year. Stay tuned.

I wasn’t happy with the final layout, so I updated it: