LAUNCH – ReFuel Logo Exploration

The art director crew at LAUNCH, was asked to create an internal logo for our upcoming employee retreat. I didn’t have much time to play with options, so I tried to capitalize on the LAUNCH branding. My goal was to create something that I wouldn’t mind wearing as a T-shirt graphic.

Here were my submissions:

ReFuel_01

Shirt_LAUNCH_ReFuel_01

ReFuel_02

Shirt_LAUNCH_ReFuel_02

ReFuel_03

Shirt_LAUNCH_ReFuel_03

The agency partners went with another option, that better articulated the potential whimsy of the event.

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