New Promised Land Print Ad – Pumpkin Spice Flavor Introduction

15_PLD_078_mch_prt_eatwell_septoct1HR

We don’t get to do many ads for Promised Land Dairy, so it’s nice to do a full campaign. This last installment is introducing a new flavor: Pumpkin Spice.

Since this product’s big point of difference is the unique richness of their flavor, we tried to visually articulate the dominant flavor characteristic that we think will sell this product.

You can see the other two ads here:
Salted Caramel Latte
Mint Chocolate Chip

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New Promised Land Print Ad – Mint Chocolate Chip Flavor Introduction

PLD MCC Ad

As stated before, we don’t get to do many ads for Promised Land Dairy. We did get a chance to do another—this time introducing a new flavor: Mint Chocolate Chip.

Since this product’s big point of difference is the unique richness of their flavor, we tried to visually articulate the dominant flavor characteristic that we think will sell this product.

We hope this will be part of a full campaign, based on the other flavors being introduced this year. Stay tuned.

New Promised Land Dairy Website – Launched

My client, Promised Land Dairy, asked us to redesign their website in a way that represented an evolution of their brand look. While were were at it, we rebuilt it from the ground up in WordPress. This allowed us to bring in some much needed content management, better search and indexing tools, as well as making it responsive to mobile devices. Here are a few design comps that lead to the final site execution:

PLD_WEB2.0_HOME

PLD_WEB2.0_PRODUCT_Homogenized

PLD_WEB2.0_FINDUS_StoreList

PLD_WEB2.0_RECIPE_CARD

Promised Land Dairy Ad – Salted Caramel Latte Flavor Introduction

PLD AD_Eating Well_sm

It’s not very often, but we sometimes get the opportunity to do some print advertising for Promised Land Dairy. Here, we are introducing a new flavor: Salted Caramel Latte.

Since this product’s big point of difference is the unique richness of their flavor, we tried to visually articulate the dominant flavor characteristic that we think will sell this product.

We hope to create a full campaign, including digital media, based on the other flavors being introduced this year. Stay tuned.

I wasn’t happy with the final layout, so I updated it:

15_PLD_026_cmp_prt_eatwell_UPDATED