As stated before, we don’t get to do many ads for Promised Land Dairy. We did get a chance to do another—this time introducing a new flavor: Mint Chocolate Chip.

Since this product’s big point of difference is the unique richness of their flavor, we tried to visually articulate the dominant flavor characteristic that we think will sell this product.

We hope this will be part of a full campaign, based on the other flavors being introduced this year. Stay tuned.