It started as a low-profile introduction of the diminutive smart car brand to Dallas-Fort Worth—and we were able to turn it into a big-time opportunity. A series of dealership posters soon led to a city-spanning (and award-winning) outdoor and print campaign. Limited-edition T-shirts, art prints and holiday screen savers followed. The national smart client took notice of all the buzz and called on us to help roll out sales kits and direct mail to smart dealerships across the country.

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