Unlike most dealership groups, Park Place has always considered itself a luxury brand in its own right. But after a few years, we realized our clients needed a marketing approach as sleek and sophisticated as the fancy wheels they sold. We started with a new look, tone and message, focused on the one thing no one could duplicate: their five-star ownership experience. From this sprang a new website, app, print, outdoor and radio campaign. Everyone loved it—but we’re still waiting for our congratulatory Porsche 911s.