A friend of the agency asked us to market his iPhone game. We played it and realized he didn’t just need advertising—he needed us to rebuild the game from the ground up. We assembled a team and brainstormed on ways to make it more fun to play. Then we created a whole new game layout, characters and soundtrack. And we promoted it with videos, press releases and a shiny new website. Our client was blown away, the reviews were off the charts, and people everywhere cursed us for their new addiction.
Download Consonant Pain here.